As a decision-maker, you face a fundamental challenge every day: the people you lead, the customers you serve, and even you yourself don’t behave according to the rational models taught in business school. Understanding this gap between theoretical rationality and actual human behavior isn’t just an academic exercise—it’s the difference between strategies that succeed and … Continue reading The Decision-Maker’s Guide to Predictable Irrationality: Applying Dan Ariely’s Behavioral Economics to Leadership